Because this is election season, and because I am an advocate of 1:1 marketing, I masochistically thought I would sign up for the campaigns of both parties to see how they are using email marketing to reach their constituents. I now receive over forty emails a day asking for money. How stupid of me.
Read MoreI just put up two different websites. One was relatively complicated, while the other was straightforward. They both took the same amount of time: three months. I decided I would formulate a new law of website development. Every website takes three months. But why? Everything shouldn’t have to take three months.
Read MoreLarge companies reward people for maintaining the status quo and avoiding risk. But I think it’s a personal issue. Are we afraid to make mistakes?
Read MoreIn Cost, Quality, and Value – The Buyer’s Side, I defined value as quality divided by cost. And quality was loosely defined as the degree to which customer or prospects needs are met. But that’s not the end of the story. The problem with this definition is… what happens when the prospect doesn’t know what they need?
Read MoreIn a recent post, People Don’t Read…What Are You Going to Do About It? I advocated the use of video to get your messages across. But by extension, if no one watches your video, you’re still stuck. Try this White Board Video technique next time. They won’t be able to look away.
Read MoreI was talking with the COO of a small professional services firm the other day that had experienced 100% growth over the last year. When I asked him how he managed that spectacular growth, he said he’d hired thirty-one people during the year. He might have interviewed three or four times that many.
Read MoreWhen it comes to organic search, there are a number of objectives on which you should focus. These are all part of my overcoming resistance theme.
Read MoreIn my experience, too many sales people simply take the value proposition given by marketing and restate it to the prospect. This is the worst use of a value proposition. If you are in Marketing and you enable your sales team this way, then you are not helping.
Read MoreYesterday, I had a colleague send me a link to a site that offers to write your blog for you. The price was very reasonable, an introductory offer of $68.75 per blog! He asked for my reaction.
Read MoreHow long do you think you have to make a good first impression? Yes, the number may depress a few of the less confident out there. Various studies say the number ranges from three seconds to thirty seconds. Further, these impressions then often guide other’s opinions of us regardless of how hard we work to change them. Even in the digital world, many inbound and outbound marketers forget the axiom about first impressions.
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