Share Have you ever eaten roadkill? I know several people that have, but it’s not something that appeals to me. Besides the yuck factor, there’s the risk of disease. So why would you tolerate Roadkill Marketing in your organization? What’s Roadkill Marketing? Just like it sounds. It’s driving in any direction toward a distant business […]Read More
ShareWhy don’t you pay your VP of Marketing or CMO the same as your VP of Sales? This may seem like a radical concept. But as CEOs and business leaders, our success is often in how we hire, and how we motivate our team. The classic answer to the question is that the VP of […]Read More
ShareIs your marketing boring? In the B2B space there’s a lot of boring marketing, and guess what? No one is paying attention. No one cares about your HyperScotchaMatic 5000, or its 5 terabit backplane. No one cares about your products or your company. Because they’re boring. You’ve always been suspicious, and now you’re thinking, maybe […]Read More
Many CEOs, presidents, and owners of small and medium sized B2B businesses believe Brand is something that only large consumer businesses like Target need to think about. They have lots of other pressing investments, and Brand has the connotation of being expensive, with lots of glitz, advertising, and PR, but without a good or measurable ROI. I agree don’t agree with this assessment, and I believe there’s another way to think about Brand.Read More
NASA has released a video of The Earth at Night, which is stunningly beautiful.What has this got to do with business, marketing, and sales?
I think it has to do with perspective. We all tend to have the limited perspective of the current clients or prospects we serve. We live in our current businesses just like we live in houses, or apartments, or neighborhoods and cities that we know. And while we know there is a whole world out there, in some corner of our minds, the world ends at our front door, our neighborhood, or our current set of clients and prospects. But there are 7 billion of us on the planet.Read More
I recently had a meeting with the CEO of a small $3M company. He wanted to increase sales. When I asked him what was keeping him from increasing his sales he mentioned that he was limited by his inventory, or rather matching the right inventory to the right customer. I was able to give him a simple solution, and it didn’t cost him a thing.Read More
The tagline for Agile Marketing is the phrase “Do, Learn, Adapt.” One common mistake is to believe that simply implementing something quickly is Agile Marketing. It depends. Implementing the wrong thing doesn’t help anyone.Read More
Doing great things doesn’t come naturally. It requires an internal drive and often it also requires some external demand.
Several years ago I had the privilege of watching a senior executive challenge a small team intent on developing a new business.
Because this is election season, and because I am an advocate of 1:1 marketing, I masochistically thought I would sign up for the campaigns of both parties to see how they are using email marketing to reach their constituents. I now receive over forty emails a day asking for money. How stupid of me.Read More
In case you missed it, Microsoft recently changed their corporate logo. I thought I would wait until the excitement died down before commenting. You can almost always tell a company is in trouble when they change their logo.Read More