Marketing

How Can I Get Less Done?

The ability to think about marketing and sales problems backwards often leads to new insights. Asking “How can I get fewer customers”? is often more valuable than asking how you can get more. Adding this personal thinking skill can make you more effective. Click to find out “How Can I Get Less Done?”

Quid Pro Nada – An E-Marketing Currency

With 80% of prospects now finding their vendors (online) rather than the other way around, it’s vital to understand the new e-marketing currency of “Quid pro Nada”. A recent cold call I received is a great example and caused me to rethink when to make information available. If you’re protecting the information that engages your prospects, you aren’t engaging prospects.

There Are Alligators in the Board Room

Share Alligators are reptilian feeding machines. Controlled by little more than their prehistoric lizard brain, they respond to food and territory. I can remember vividly a Florida vacation with my parents at the age of seven, the heat and the smell of decaying swamp grass at some nowhere highway tourist trap that bred baby alligators […]

There Are Alligators in the Sewers of New York City

ShareEvery winter, vacationers from New York City go to Florida. Some of those vacationers visit Florida’s well-known alligator farms. When they return home to New York, a small number of them bring back cute little alligators they’ve purchased at the farms as pets. Baby alligators are small and can be kept in aquariums, feeding on […]

Marketing and Sales Stuck in the 90’s…? What’s Changed?

ShareWhat’s changed in the last 10 years in marketing and sales? Everything. If you’d fallen asleep in the 90’s and awoke today you might not recognize the marketing and sales landscape. And it is surprising how many sales and marketing professionals are still stuck in the 90’s. After all, you may not be wearing that […]