My reaction was, “Really?” And not in a good way.
Think about it. Do you really want to phone it in? If you are truly passionate about your business, how can you simply hire out the content and voice of your business’s soul?
I believe that marketers and business bloggers need to provide thought leadership, push the envelope, and not just offer rehashed stuff. Because when you do rehashed stuff, your readers won’t tell their friends about your posts. It will be boring. Your readers will drift away from your blog. Your posts will wind up like my insurance agent’s newsletter. I will never read his stock subject, “Summertime Grill Safety.” I might look at “Five Ways Not To Blow Yourself Up.” But no newsletter or blog service will ever come up with that title.
Like every other industry, the marketing business can also follow the path of mass production. Figure out how to produce more at a lower cost, offer it for a lower price, and then spend the money you make “marketing or advertising” your service to the masses. You may sell something. So will a hundred other organizations. They will all be the same.
Yes, occasionally there is a technical discontinuity that happens in the marketing business. For example, the creation of websites becomes more automated and doesn’t require experienced html programmers. This can lead to lower costs for putting up a site, and suddenly there are website companies springing up from South Dakota to Manila. This doesn’t mean you can’t take advantage of improvements in technology or marketing.
We are told that blogging helps generate leads, and social media helps leverage your content. I believe this to be generally true. But you need to do the hard work. Thank you to those that do it.
So if you are contemplating blogging and want to generate leads, I would advise against using a blog mill. You might just as well lock yourself up with everyone else… or blow yourself up.
PS: For those of you who want to stop the other kind of mill you can visit this site.