Share Why don’t you pay your VP of Marketing or CMO the same as your VP of Sales? This may seem like a radical concept. But as CEOs and business leaders, our success is often in how we hire, and how we motivate our team. The classic answer to the question is that the VP […]
Read MoreNASA has released a video of The Earth at Night, which is stunningly beautiful.What has this got to do with business, marketing, and sales?
I think it has to do with perspective. We all tend to have the limited perspective of the current clients or prospects we serve. We live in our current businesses just like we live in houses, or apartments, or neighborhoods and cities that we know. And while we know there is a whole world out there, in some corner of our minds, the world ends at our front door, our neighborhood, or our current set of clients and prospects. But there are 7 billion of us on the planet.
Read MoreI recently had a meeting with the CEO of a small $3M company. He wanted to increase sales. When I asked him what was keeping him from increasing his sales he mentioned that he was limited by his inventory, or rather matching the right inventory to the right customer. I was able to give him a simple solution, and it didn’t cost him a thing.
Read MoreThe tagline for Agile Marketing is the phrase “Do, Learn, Adapt.” One common mistake is to believe that simply implementing something quickly is Agile Marketing. It depends. Implementing the wrong thing doesn’t help anyone.
Read MoreIn case you missed it, Microsoft recently changed their corporate logo. I thought I would wait until the excitement died down before commenting. You can almost always tell a company is in trouble when they change their logo.
Read MoreA long time a go, in a galaxy far, far away, I ran a team that developed a photo-retouching and pagination system that broke the $100K barrier. We were competing with a $1M system. Today you can perform similar tasks for less than $1000. You can also…
Read MoreI just put up two different websites. One was relatively complicated, while the other was straightforward. They both took the same amount of time: three months. I decided I would formulate a new law of website development. Every website takes three months. But why? Everything shouldn’t have to take three months.
Read MoreLarge companies reward people for maintaining the status quo and avoiding risk. But I think it’s a personal issue. Are we afraid to make mistakes?
Read MoreIn Cost, Quality, and Value – The Buyer’s Side, I defined value as quality divided by cost. And quality was loosely defined as the degree to which customer or prospects needs are met. But that’s not the end of the story. The problem with this definition is… what happens when the prospect doesn’t know what they need?
Read MoreThere is a 2007 study by James Oldroyd, PhD Professor Sloan School of Management at MIT and David Elkington of InsideSales.com that I think is worth looking at.
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