If It Crashes, Millions Will Be Lost!!!
Mars curiosity will be landing one way or the other August 5th. Will you have seven minutes of terror, or will you know your prospects are watching your whiteboard before the video is over?
Read MoreMessaging
What George Lucas and My Grandson Can Teach You About Your Marketing Videos. Try White Boarding.
In a recent post, People Don’t Read…What Are You Going to Do About It? I advocated the use of video to get your messages across. But by extension, if no one watches your video, you’re still stuck. Try this White Board Video technique next time. They won’t be able to look away.
Read MoreHope is a Strategy
Hope is a projection of our past fears or regrets onto the future with the expectation of a better outcome. It is characteristically human. The ability to imagine different future outcomes has elevated the human species and driven us to our current position on the food chain. Successful marketers and sales people need to ask, “What is the ‘hope’ driving my prospect, and how can I help them achieve it?”
Read MoreClarity in Sales and Marketing
Clarity is your most powerful tool in sales and marketing. It confers sincerity, and sincerity, along with competence, builds trust.
Read MoreValues and Goals
I was talking with the COO of a small professional services firm the other day that had experienced 100% growth over the last year. When I asked him how he managed that spectacular growth, he said he’d hired thirty-one people during the year. He might have interviewed three or four times that many.
Read MoreWhat’s Your Value PrXpXsitiXn?
In my experience, too many sales people simply take the value proposition given by marketing and restate it to the prospect. This is the worst use of a value proposition. If you are in Marketing and you enable your sales team this way, then you are not helping.
Read MoreBlog Mills. Really?
Yesterday, I had a colleague send me a link to a site that offers to write your blog for you. The price was very reasonable, an introductory offer of $68.75 per blog! He asked for my reaction.
Read MoreTrigger Events and Five Steps to a Better First Impression
How long do you think you have to make a good first impression? Yes, the number may depress a few of the less confident out there. Various studies say the number ranges from three seconds to thirty seconds. Further, these impressions then often guide other’s opinions of us regardless of how hard we work to change them. Even in the digital world, many inbound and outbound marketers forget the axiom about first impressions.
Read MoreHow Many Cookies Did You Eat? Micro-Truth.
I just read a survey that said that only 30% of Americans trust corporations. Marketing and sales own this problem. My three year old grandson has an answer for how to deal with this.
Read MoreThe Market Crashes! Quick…What Does Marketing Do?
When I checked my finance page yesterday after the market dropped six hundred points, I saw something that reminded me of the need to quickly market to the event. There was a pop-up ad promoting the book of some guy who predicted the last crash. There was also an ad for gold. These people were marketing to an event. Their response time for their campaign was several hours.
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