I heard someone say, “Marketing is just publishing.” And if this is true, then the saying “Content is king,” should also be true. The question is… does your king have clothes? And is he dressed appropriately?
In thinking about content I’ve come up with four key elements and a set of questions you can ask yourself about each to see how well-dressed your king is.
The four elements are: 1) Creation, 2) Quality, 3) Focus and 4) Media. Marketing’s job is not content creation…Read More