Don’t Charlie Sheen Your Customer Testimonial Video
Watch this to find out if you make one of these five mistakes in your customer testimonial videos.
Read MoreTag Archive: Marketing Skills
Steve Jobs
I once got a job offer from Steve Jobs. I say this not in the “My mother petted Secretariat” sense because I hate name dropping. But his name in the news got me reflecting on our conversation and the value of doing what you are passionate about.
Read MoreRationality is Crazy
Reason and logic, while they seem to form the basis of many sales and marketing campaigns, are not sufficient for their purposes. Why? Because we humans are not rational actors. Ninety-five percent of our thought is unconscious and dependent on frames, metaphors, stories and narratives that help us make sense of complex situations.
Read MoreThat Giant Sucking Sound
I once had a boss that sent me an email asking me to set up a meeting with him. His office was twenty feet away. Lots of passive aggressive thoughts went through my brain before I realized that in a single stroke, he had embodied the two biggest black holes of personal productivity in contemporary business; emails and meetings.
Read MoreCuriosity. Killed the cat? I doubt it.
I have the great opportunity to interview many sales and marketing professionals. One characteristic for evaluation that isn’t on most corporate interview regimens is… how curious is the candidate? Why is this important? If you are not curious and not asking questions then you are not learning, and your chances of succeeding are limited.
Read MoreGiving Thanks
Thanking customers and clients for their business is Marketing and Sales 101. But it’s rare when we do it with sincerity. One of the most successful marketing campaigns I’ve been involved with was sending personal thank-you notes to over 1400 customers. The benefits were twofold…
Read MoreBurning Down Your House
There is a law of project management and business development that states that there will be four crises during the course of any project. This extends to most endeavors whether they are marketing projects, sales cycles with prospects, the relationship between sales and marketing, building a business, or even a marriage. Stocking’s corollary to this law is that you will be responsible for at least one of those crises. Why? It doesn’t matter. The real question is what are you going to do about it?
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