Tag Archive: Marketing Skills


New Year’s Resolutions?

Marketing and Lead Generation Minneapolis MinnesotaI’m not a big fan of New Year’s resolutions.  The way I figure it, if you don’t have the discipline to decide to do something or not during the year, then a resolution is not going to help.  Resolutions are mostly about things that weren’t important enough to begin with or we would have done them.  Indeed, most of us abandon by February, what we resolved to do on January 1.

On the other hand, I do believe in spending time reflecting on your marketing, sales or personal plans.   Every year, I take a week off to do this.   Yes, really, a whole week. I do this in a one-room cabin in the north woods.  Removed from the distractions of emails, meetings, kids, or whatever other personal demons you may possess; the pace of life changes, and the mind calms.  I read, I hike, I sleep when I want, I listen to music, and eat simple meals.  I don’t use my cell phone or talk to others.  It’s a week of silence.   If I’m lucky, I may find out something about myself.  I may find out what I thought I wanted was not what I really wanted.  Or I may find myself, asking new a new question that leads me down another path.

It works for me.  It may not for you, but it’s worth trying to find our what allows you to gain perspective.  Otherwise, you can try making New Year’s resolutions.

Do Great Things!

Lee Stocking
Prairie Sky Group
Making Sales Cry With Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)

Here’s a video book review of The Trust Edge

The Trust Edge

I recommend you put this book on your Christmas
list for any marketing or sales people you know.

Lee Stocking
Prairie Sky Group
Making Sales Cry With Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)

Marketing and Lead Generation Minneapolis St Paul MinnesotaMany companies still rely on the “presentation” as a sales tool.  But a couple recent studies may indicate a major problem with this approach.  A University of Maryland study of undergraduates found that after a lecture by a well known professor, NONE of the students could answer the question, “What was the lecture you just heard about?  In another study, Nobel Laureate, Carl Wieman quizzed his students about a key fact in his lecture presented just 15 minutes earlier.  Only 10 percent remembered it.

So now you’re saying, but these are hung over, drugged-out students, and, of course, you’re not speaking from personal experience.  It’s well known that college students have these characteristics.

However, in another experiment, at the University of British Columbia in a physics course on electromagnetic waves, one group of students was taught by standard lecture, while a second group was broken into smaller groups and asked to work on the problems in an interactive problem solving session.  The first group scored 41% on the material, while the second group scored 74%.

College students are not business prospects.  But the takeaway is that no one wants to listen, or will remember your 25 slide presentation.  Occasionally we get roped into giving a presentation, and there are specific things you can do to give a great presentation.  But instead, what if we worked with smaller groups and individuals on problem solving?

Sales, the next time you ask marketing for a presentation, ask why you need it.  Marketing, the next time you provide a presentation, ask what other tool or skill set you should have provided to sales.

Do great things!

Lee Stocking
Prairie Sky Group
Making Sales Cry With Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)

Marketing and Lead Generation Minneapolis St Paul AtlantaGroup dynamics in meetings and decisions are influenced by the social pressures of the group.   You’ve heard the cynical old expression that the best decision of a committee is worse than the best decision of any one individual in the meeting.

Here are some signs that you may have a problem.
• Your business project or goal is deteriorating. You have missed deadlines, costs are rising, and there is a lack of participation, or even defection of members.
• Blaming and excuse making.  You hear, “It’s not my fault… I’m dependent on someone else, and they didn’t do their job.”
• Private discussions.  Individuals looking for support for their unheard position while tacitly agreeing with the group decision.
• Ad hominem attacks.  Attacking the person rather than challenging the assumption, the stated fact, or reason .  “He can’t possibly deliver on time because… he’s too tall, never here, not old enough etc.”
• Failure to celebrate successes, and being lavish with praise.  Though marketing and sales people aren’t kid soccer players that get trophies for fifth place, we all like to hear we’ve done a good job.

The first key step in avoiding the Road to Abilene is to prepare for the meeting, discussion or decision.
• Invite the right people.  People who have knowledge and expertise as opposed to just influence.
• Make sure that data and information are available prior to the meeting.  Many meetings spin off because there is no data.  As a result, the person with the strongest opinion or power often dominates.
• Make sure that everyone knows the objective of the meeting and the results expected.
• Have a process for evaluating options and impacts.
• Allow enough time for making the decision.

The second step is to understand the difference between real agreement and mismanaged agreement.   Both have the same visible end result and may be hard to distinguish.  Understanding the signs and circumstances of false agreement can help tip you off.
• Is the “boss” or one person of power dominating the meeting?
• Do people feel free to really express their opinions?
• Are they allowed to express their ideas?
• What is their body language?
• Is the discussion respectful?
• Is the discussion ever allowed to boil over?
• Are the participants comfortable with disagreement?
• Is the leader comfortable with disagreement?
• How comfortable are the participants and the leader with risk?
• Does the group understand how the final decision will be made?  By consensus or by the leader?
It is helpful to establish a set of guidelines for discussion that allows everyone to gate keep when others are being ignored or disengaged.

My belief is that 80% of misalignment in meetings and decisions is by two factors;  1) individuals feeling like they didn’t get heard, and 2) the fear individuals have of making a mistake or sounding stupid.  It takes some guts to challenge the social power of a group.  Individuals also often mimic the quietness of a leader mistakenly believing that speaking last, or not talking, is a sign of power.

It also takes some guts for a leader to expose themselves by checking and probing individual positions and gate keeping.  Patience is a virtue here.  It may seem like the process is taking longer than it needs to, but consider the costs of mismanaged agreement; lack of buy-in, low morale, low productivity and even counter support and sabotage.

Another step is to ask if all possibilities have been investigated and whether the group is confident with the data and information.  Each individual’s perspective and knowledge is unique and they each have something to contribute.

Just because you’re on the road to Abilene doesn’t mean you can’t turn around. Unless you need to go on to get your tattoo.

Do Great Things!

Lee Stocking
Prairie Sky Group
Making Sales Cry with Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)

Marketing and Lead Generation Minneapolis St Paul AtlantaIn the past two posts, I’ve tried to answer why we, as humans, are so ready to agree with others, even when we know it’s wrong, or not what we think?  The real question should be what can we do about it?

People who know me might say I am a bit of an iconoclast, always questioning the prevailing norm (see “There Are Alligators in the Sewers of NY“).   But I often have others say to me after a meeting, “I wished I’d asked that question.”  It’s a kind of a pain in the ass trait, and not one that will endear you to some management or others.

I can’t say when I acquired the trait, but I am reminded of a short film I saw once a long time ago (before the “Internets”, video and Youtube) called “The Road to Abilene.”  It was developed by management expert, Jerry B. Harvey, and it had a profound impact on me, to the extent that I can see the black and white film in my mind years later.

“The Abilene Paradox as it has become known, occurs when a group of people collectively decide on a course of action that is counter to the preferences of any of the individuals in the group.  It involves a common breakdown of group communication in which each member mistakenly believes that their own preferences are counter to the group’s and, therefore, does not raise objections.*”

The film is a story of a family of four, a mother and father, their daughter, and son-in-law sitting on a back Texas porch in 110 degree heat.  The daughter says, “I could sure use some cold ice cream.”  Then the son-in-law says, “I know a great place for ice cream.  What do you think Mom?”  Mom says, “Well if you kids want ice cream, I guess that’s OK.  What do you think Dad?”  Dad says, “Sounds fine to me Mom.”  Three hours later, the film cuts to them in their non air-conditioned car, covered in sweat on the way back from Abilene.  They’re each irritated with the others, claiming it wasn’t their idea to drive 110 miles to Abilene in 110 degree heat.  Mom says something like, “That was a great idea.” The moral of the story is obvious.

Yet, it’s a common occurrence in business, and it is a huge suck on productivity and morale.  So what are some things you can do to avoid taking the Road to Abilene?

Do Great Things!

Lee Stocking
Prairie Sky Group
Making Sales Cry with Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)

*Wikipedia