A lot of marketers and companies ask themselves if they should start blogging in order to generate leads. It’s the new conventional wisdom. So there are millions of business blogs. And there are thousands of marketing blogs, some great, but most very dusty.
I started the Prairie Sky blog as an experiment. I had some grandiose ideas, a few ulterior and selfish motives. I wanted to see if I could create 25 posts with a small investment of time. I wanted to test the conventional wisdom that you need a blog to generate traffic and leads. As goals, these turned out to be important, yet not as important as I thought they would, so I keep asking myself, why I blog?
I thought my blog would be about the technical aspects of how to create leads. I have a few posts on these subjects such as how to create a name based gender-assigning algorithm, or 30 tips for running a webinar, or how to create an automated marketing campaign or great landing page criteria. I will expand some of these because I’m involved in the technical details of tools and trade every day.
But rather, it is the soft subjects of sales and marketing management, messaging, motivation, understanding clients and culture that I have gravitated toward.
One reason is that I see such a poor understanding of the fundamentals amongst my clients, especially at the management level, that the tools and technical discussion seems wasted. For example, it doesn’t matter if you have a competitive keyword analyzer or generator if you haven’t thought your story through and written for humans. It doesn’t matter if you can run an automated campaign or create a landing page if you don’t understand your prospects. So I have leaned toward the basics.
This doesn’t answer the question of whether you should blog. But if you are thinking of starting a blog for your company because it will make you famous, create a jillion leads, sell more product, it is just one step.
In some ways, I am surprised at reaching the 100 mark. This is small in comparison to many, though more than most. I’m not sure what I expected… perhaps a band and fireworks.
I’ve learned a lot. In the end, the reason I blog is because it’s simply the right thing to do. It allows me to connect and help other people, dialogue (internally and externally), test ideas, and serve our marketing community. I am compelled to do it. I recommend it.
I’m excited to see where it will lead next. Thanks for your support.
Do Great Things!
Prairie Sky Group
Making Sales Cry With Qualified Leads
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