A lot of marketers and companies ask themselves if they should start blogging in order to generate leads. It’s the new conventional wisdom. So there are millions of business blogs. And there are thousands of marketing blogs, some great, but most very dusty.
I started the Prairie Sky blog as an experiment. I had some grandiose ideas, a few ulterior and selfish motives. I wanted to see if I could create 25 posts with a small investment of time. I wanted to test the conventional wisdom that you need a blog to generate traffic and leads. None of these turned out to be so important as I anticpated, and I keep asking myself, why I blog?Read More