In a recent post, People Don’t Read…What Are You Going to Do About It? I advocated the use of video to get your messages across. But by extension, if no one watches your video, you’re still stuck. Try this White Board Video technique next time. They won’t be able to look away.
Read MoreWatch this to find out if you make one of these five mistakes in your customer testimonial videos.
Read MoreSales people like to talk. The good ones listen. Marketers, on the other hand, tend to be verbal but more focused on reading and writing. They wind up working on the copy for websites, PR releases, direct mail, email, literature and whitepapers. The problem is… no one reads any more. So much of this activity is wasted. Too bad. What are you going to do about it?
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