Marketing | PrairieSkyGroup

30 Things To Do Before, During, and After Your Webinar – Part I

Webinars or web clinics are ubiquitous. Their growth is a result of automation, the need for cost effectiveness, and our limited bandwidth. I think they also are a way for prospects to get information without having to face a sales person. As effective as they are, I’ve been an attendee at many webinars that just don’t cut it. Either there were technical issues, or the subject matter was too dull, or they had some other issue. Putting on a good webinar takes skill. Here are a few tips to help.

Marketing Automation: The Good, The Bad and The Ugly

I am a big believer in automating. Whenever I am faced with some arduous task, I ask myself, how can I automate it so I don’t have to do this again? I hate doing stupid manual work. And I don’t like it when my clients or employees do stupid manual work either. The interesting thing is that it’s almost always easier to do what you need manually. Or does it?

Passion, Measurement and Heisenberg

In quantum physics, the Heisenberg Uncertainty Principle is often misstated so as to imply that simultaneous measurements of both the position and momentum cannot be made. The same is true of some very essential human traits. Measurement kills them.

Building Blocks for Internet Marketing

Here’s a model I’ve developed to think about the four basic building blocks for inbound Internet marketing: 1) Content, 2) Contacts and 3) Tools, all of which are first surrounded by a clear and concise #4; Messaging.

Are You Still Trying to Find Prospects?

A prospect recently called into one of my client’s 1-800 number. The inside sales person answering the phone asked the proverbial, “How did you find us?” Which answer would you prefer?

1. I was returning your call
2. I found you on the internet or
3. I’ve been following you for some time, and I think I need your help.

Silver Bullets 1: Tools, Work and Craftsmanship

Silver bullets. They come in all shapes and sizes: SEO, social media, inbound marketing, marketing automation, sales force automation, tagged landing pages, new editors, video streaming, sales processes, the latest financial approach, new agencies, management gurus, and the latest new hire. They all promise greater efficiency, lower costs, time savings, more leads and sales, and have a good deal of swagger.

Dunbar’s Number, Connections and Stocking’s Number

I get a lot of requests on LinkedIn and other social media for connections. What’s interesting to me is that very often these requests come with no introduction other than the standard boilerplate request. This leaves me trying to guess why the person wants to connect. Without any information I have to guess and then decide if I want to connect. So what criteria should I use for deciding?

What? No Way I’d Appear on Video!

Share One of the biggest challenges marketing has is to get customers and clients to tell your story on video. The customer is naturally reluctant, and sales, though they understand the benefit, is loath to ask a customer anything risky. They’d rather let someone else step forward. So how can you create a library of […]

Don’t Charlie Sheen Your Customer Testimonial Video

Watch this to find out if you make one of these five mistakes in your customer testimonial videos.

People Don’t Read. What Are You Going To Do About It?

Sales people like to talk. The good ones listen. Marketers, on the other hand, tend to be verbal but more focused on reading and writing. They wind up working on the copy for websites, PR releases, direct mail, email, literature and whitepapers. The problem is… no one reads any more. So much of this activity is wasted. Too bad. What are you going to do about it?

Tag Archive: Marketing