Share Part III: After the Webinar Congratulations, you just completed a major webinar event. You had reasonable attendance, there were no technical glitches and the audience was engaged. You should be able to relax, but here are a few other things you may want to consider: 1. Tell your audience about upcoming webinars. Before you […]
Read MoreThere are hundreds of people on standby waiting for your webinar to start. Are you really ready? Will you forget some critical detail? This is the point at which something could go wrong and most likely will. Here are some things to think about.
Read MoreWebinars or web clinics are ubiquitous. Their growth is a result of automation, the need for cost effectiveness, and our limited bandwidth. I think they also are a way for prospects to get information without having to face a sales person. As effective as they are, I’ve been an attendee at many webinars that just don’t cut it. Either there were technical issues, or the subject matter was too dull, or they had some other issue. Putting on a good webinar takes skill. Here are a few tips to help.
Read MoreI am a big believer in automating. Whenever I am faced with some arduous task, I ask myself, how can I automate it so I don’t have to do this again? I hate doing stupid manual work. And I don’t like it when my clients or employees do stupid manual work either. The interesting thing is that it’s almost always easier to do what you need manually. Or does it?
Read MoreIn quantum physics, the Heisenberg Uncertainty Principle is often misstated so as to imply that simultaneous measurements of both the position and momentum cannot be made. The same is true of some very essential human traits. Measurement kills them.
Read MoreHere’s a model I’ve developed to think about the four basic building blocks for inbound Internet marketing: 1) Content, 2) Contacts and 3) Tools, all of which are first surrounded by a clear and concise #4; Messaging.
Read MoreA prospect recently called into one of my client’s 1-800 number. The inside sales person answering the phone asked the proverbial, “How did you find us?” Which answer would you prefer?
1. I was returning your call
2. I found you on the internet or
3. I’ve been following you for some time, and I think I need your help.
Overall, less is more on a landing page. You objective is to get the visitor to take an action, so capturing their attention, being direct, and guiding them to the action is what it’s all about. You have about three to five seconds to do this. Here are my answers to the test questions.
Read MoreDesign is a craft. There are lots of tools for design that make it easy for anyone to create a landing page. However, creating a well-designed B2B landing page takes much more than just an easy tool. Results are measureable in forms filled, actions taken, and leads generated. This test is based on my experience, my failures and other sources. While I would prefer to use images, the test is reduced to 15 short A/B questions. While there are exceptions to every rule, please select the A or B you used on your most recent page. Be honest.
Read MoreSilver bullets. They come in all shapes and sizes: SEO, social media, inbound marketing, marketing automation, sales force automation, tagged landing pages, new editors, video streaming, sales processes, the latest financial approach, new agencies, management gurus, and the latest new hire. They all promise greater efficiency, lower costs, time savings, more leads and sales, and have a good deal of swagger.
Read More