As an update to my post “Lost“, I thought I would share a study I just read which was recently published by the University of Michigan on empathy. I am not stating that there is a cause and effect here, but rather underscoring the need to add empathy to our sales and marketing communications and interactions. Here’s an excerpt. You can read more at University of Michigan.
ANN ARBOR, Mich.—Today’s college students are not as empathetic as college students of the 1980s and ’90s, a University of Michigan study shows.
The study, presented in Boston at the annual meeting of the Association for Psychological Science, analyzes data on empathy among almost 14,000 college students over the last 30 years.
“We found the biggest drop in empathy after the year 2000,” said Sara Konrath, a researcher at the U-M Institute for Social Research. “College kids today are about 40 percent lower in empathy than their counterparts of 20 or 30 years ago, as measured by standard tests of this personality trait.”
Maybe we should just… stop texting and emailing.
Lee Stocking
Prairie Sky Group
Driving Sales Through Customer Focused Marketing
lee.stocking@gmail
651-357-0110