Silver Bullets 1: Tools, Work and Craftsmanship
Silver bullets. They come in all shapes and sizes: SEO, social media, inbound marketing, marketing automation, sales force automation, tagged landing pages, new editors, video streaming, sales processes, the latest financial approach, new agencies, management gurus, and the latest new hire. They all promise greater efficiency, lower costs, time savings, more leads and sales, and have a good deal of swagger.
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