If you’ve looked at many marketing blogs recently, you will notice post titles that have numbers in them. While they entice us, I wonder at the subliminal message they send. The “numbers” title is focused on generating “numbers” of hits or eyeballs. Isn’t the issue really getting sustained and satisfied readers or prospects? Numbers are fine, but would you rather have 100 prospects and 1 sale, or 10 really good prospects and 5 sales?
Read MoreA friend sent me his resume and asked me to take a look at it. This is a slightly sensitive situation since it is the equivalent of asking the question above. He’d also had a “Resume Doctor” jazz it up a little. The resume summary was terrible. I fell asleep during the first paragraph. Here’s an excerpt.
Read MoreSuddenly, the wooly mammoth turned with a snort… its tusks swinging violently back and forth, its trunk searching for our scent. My mouth was dry. My palms sweaty. My heart thumped like the great beast itself. I watched with terror as Grog attacked from the flank and was swept away by the beast’s long tusks. Gnerk then bravely charged, but the beast reared on two legs and came down on top of him, stomping his small body into the ground. I cringed as I head Gnerk’s bones crunching, but seized the moment, the beast distracted, and ran my spear between the mammoth’s ribs and into its heart. What do Carly Simon, blogging and wooly mammoths have to do with Sales and Marketing?
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