Tag Archive: Marketing Strategy

No Roadkill Marketing – Take the Pledge

Share Have you ever eaten roadkill? I know several people that have, but it’s not something that appeals to me. Besides the yuck factor, there’s the risk of disease. So why would you tolerate Roadkill Marketing in your organization? What’s Roadkill Marketing? Just like it sounds. It’s driving in any direction toward a distant business […]

Today Is The Enemy of Tomorrow

It’s the strategic planning season again in corporate America, and it’s difficult for me to not be a little cynical. I’ve been through dozens of strategic planning sessions, some good, but most just awful. In my observation, there are two related sins in strategic planning.