Tag Archive: Marketing Language

The Top “3” Reasons Not To Read This Post

If you’ve looked at many marketing blogs recently, you will notice post titles that have numbers in them. While they entice us, I wonder at the subliminal message they send. The “numbers” title is focused on generating “numbers” of hits or eyeballs. Isn’t the issue really getting sustained and satisfied readers or prospects? Numbers are fine, but would you rather have 100 prospects and 1 sale, or 10 really good prospects and 5 sales?

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Does This Resume Make My Ass Look Fat?

A friend sent me his resume and asked me to take a look at it. This is a slightly sensitive situation since it is the equivalent of asking the question above. He’d also had a “Resume Doctor” jazz it up a little. The resume summary was terrible. I fell asleep during the first paragraph. Here’s an excerpt.

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