Tag Archive: Management and Motivation


Marketing and Lead Generation Minneapolis St Paul Minnesota AtlantaRecent experiments and research at the Weizmann Institute by Prof. Yadin Dudai and his students may show why we are susceptible to group pressure.

Here’s a quick summary.  They first showed a documentary film to a group, then asked them recall questions about the film three days later.  They also asked them how confident they were in their answers.

Next, they asked them back to the lab to ostensibly undergo an MRI.  While under the MRI, they again asked them recall questions, but gave them a “lifeline” of answers that the rest of the test group had supposedly given.  Planted among these helpful answers were false answers to questions the subjects previously answered correctly.   You can guess the result.  The test subjects now changed their answers to these questions giving the wrong answer 70% of the time in order to conform to the group.

The question at the root of the experiment was to determine if the subjects had just given into peer pressure, or whether there was something actually happening in their brains.  Repeating the test again, the subjects were told the lifeline answers they were given were not those of their fellows, but randomly generated answers.  Yet over half of them stuck with their new (falsified memories) answers.

For the false memories, the results of the MRI showed a strong coactivation between two areas of the brain; the hippocampus (involved in long term memory formation) and the amygdala (influencing the emotions and social interaction).  The amygdale is the lizard brain my daughter used to when thinking about her tattoo.  It may also be required to approve certain types of memories and act as an approval stamp.

The tendency to give into group pressure may have had a survival component in evolution.  When the leopard is approaching a group of baboons, you don’t have time to ask why your fellow baboon is jumping into the tree.  We are no longer baboons (only literally speaking), but we still have the synapses between the lizard brain and the hippocampus and forebrain.  So what do you do when everyone around the conference table nods in agreement to an idea that no one individually would agree to?

Do great things!

Lee Stocking
Prairie Sky Group
Making Sales Cry with Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)

Marketing and Lead Generation Minneapolis Minnesota St Paul AtlantaOnce my teenage daughter said she wanted to get a tattoo while on a trip we took to Playa del Carmen, Mexico.  All her friends were getting them.  Our dialogue on subsequent days, as we negotiated, went something like this:

Day 1:
Me:   If you get a tattoo, I’d like you to have a blood test about six to eight weeks after you get back.
Her:   Why is that?
Me:   Just to find out if you’ve picked up HIV or Hepatitis.

Day 2:
Her:   Dad, I checked out the tattoo place and they’re Dutch.
Me:   And they don’t have HIV or Hepatitis in the Netherlands?

Day 3:
Her:   Dad, I checked again.  They only use factory fresh needles, and they don’t recirculate their ink
Me:   We’ll that’s good.  But if you get a tattoo, get it someplace where the scar won’t show if you want to have it taken off someday.
Her:   What do you mean scar?
Me:   Remember Uncle Ray and that burn mark he has all over his arm.  That used to be a tattoo.  And you know the belt sander I have, well that’s what they use.

Day4: She gets her tattoo, a small butterfly on her ankle that now looks like a smudged birthmark.

This experience taught me that teenagers think with their lizard brains.  They may seem intelligent, and seem to have rationale conversations, but their judgment is somehow flawed.  This is substantiated by brain research, and tends not to diminish until the age of 20 or 21 in girls, and 21 to 22 years in boys.  But it never goes away completely.  (By the way,  I believe the intelligence of boys tends to go down with the square of the number of boys in a group, while the intelligence of girls remains the same regardless of numbers.)

Peer pressure is an incredibly powerful force.  As humans, why are we so ready to agree with others, even when we know it’s wrong, or not what we think?  We follow dictators, or our eye witness testimony is tainted, or we succumb to the advertising that makes us want to buy ripped jeans.  So maybe just maybe the enthusiasm your team has for getting the company logo tattoed on their necks is not what it seems to be.  Peer pressure and group think is especially dangerous in business, and it’s something that marketing or sales managers, and CEOs have to guard against.

Do great things!

Lee Stocking
Prairie Sky Group
Making Sales Cry with Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)

Marketing and Lead Generation Minneaplis Minnesota St Apul AtlantaThere’s an old adage in coaching that says when the team wins, the reason is because the team played well, and when the team loses, the reason is due to the coach.

As managers of sales and marketing teams, we hold a responsibility.  Of course there are differences between coaching kids teams and managing business teams.   We can fire team members, and we can change things when we are dissatisfied with the results.  But before you do, it’s prudent to ask:

  • Is the direction clear?
  • Are the goals realistic?
  • Have we given them the resources they need?
  • Have we given them the freedom to do what they need to?
  • Have we removed roadblocks?
  • Have we encouraged them?

Lesson number ten.  Most of the time when a team fails, it’s about the coach.

Do Great Things.

Lee Stocking
Prairie Sky Group
Making Sales Cry With Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell24x7)

Marketing and Lead Generation Minneapols Minnesota St Paul AtlantaBoth of my kids played varsity as freshman for a pretty good private school, Cretin Derham.  I say that as a proud father, and I note that I only coached one of them for one season.  (Maybe cause and effect.)  Their school was always competitive and went to state almost every other year.

One of the teams they played was an inner city school, Como.   Many of the kids at Como couldn’t afford good soccer equipment and often showed up in tennis shoes.  The first time they played Cretin, they lost eight to nothing.  The Cretin coach used subs, and made everyone pass three times, and shoot with their off foot.

In order to remain competitive, Cretin often played schools outside their conference.  But the schedule allowed at least two games with each school within the conference.

The second time Cretin played Como, it was a different story.  To say it was the same Como team would be an understatement.  Some of the kids still wore tennis shoes.  But on the field they played great soccer.  In the end, Como lost to Cretin two to one.  Cretin used no subs.  There were no off foot shots.   To my mind, beyond all odds, Como had essentially won.

I was impressed enough that I apprenticed myself to their coach for a season.  I learned more in that season about what motivates and develops a team than in any other three seasons in my career.  Lesson nine… look at managing sales and marketing teams as a privilege. Managing successful teams is not as easy as it looks. Find someone to teach or mentor you. If you’re not taking advantage of learning how to be better, then you should relinquish your position to someone else.

Do Great Things.

Lee Stocking
Prairie Sky Group
Making Sales Cry With Qualified Leads
lee.stocking@gmail.com
615-357-0110 (Cell24x7)

Marketing and Lead Generation Minneapolis Minnesota St Paul AtlantaWe played a better team to a two-two draw at the end of regulation during a state semifinal game.  It was a tough game.  At the end of the first overtime, the other team scored on us, and they celebrated like they had won the championship.  During the one-minute break before the second overtime, my U14 team came in dejected.

I asked them, “What’s the matter?”

“They scored on us,” one kid said.

“So what’s your point?” I asked.

“Like the game is over…” another answered.

“Really?  There’s another ten-minute overtime.  You’ve already scored on them twice.  It’s easy.  Just go score on them again.  Let’s go.”

I had some doubts.  But within five minutes Meredith took the ball down their right side on a pass from Ester, and crossed a beautiful ball over their goalie.  I thought the team had missed the opportunity because the ball was too high.  But then Kelly headed the ball into the net.  I turned to my assistant and asked, “Did she really just head the ball?”  We hadn’t practiced heading much, and it was our first goal that season with a header.  The kids won in a shootout.

With a lot of things in sales and marketing, sometimes good is good enough.  But, Lesson eight… it’s often the last ten percent that differentiates a good team.  Striving to complete even the small details helps.

Do Great Things.

Lee Stocking
Prairie Sky Group
Making Sales Cry With Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)