Help Wanted! Looking for a DARC Person.
A while ago, Hubspot wrote an interesting e-book called, “Hiring in the DARC Ages… Are the Right People on Your Marketing Team? I recommend the e-book, and you can download it here.
The essence of the article is that the characteristics of successful inbound marketers are represented by the categories: Digital, Analytic, Reach and Content. In other words, D= Hire Digital Citizens, A= Hire for Analytical Chops, R= Hire for Web Reach and C= Hire Content Creators. My current client is looking for such a marketing person.
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