Tag Archive: Innovation

Spoiled Chickens?

When my daughter was fourteen, she said, “Dad, I’m going to Central America next summer for three months.” There was no implied request for permission. I wrote it off to youthful fantasy. It made no sense for a fourteen year old to go alone and live in a small village in the mountains of Central America. Her mother was vehemently against the idea, logically outlining the risks from disease and rape to snakes and revolution. But in the end, my daughter used one argument to persuade us to “let her go.” An argument that I don’t hear enough of from marketers and corporations.

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