I am a big believer in automating. Whenever I am faced with some arduous task, I ask myself, how can I automate it so I don’t have to do this again? I hate doing stupid manual work. And I don’t like it when my clients or employees do stupid manual work either. The interesting thing is that it’s almost always easier to do what you need manually. Or does it?
Read MoreHere’s a model I’ve developed to think about the four basic building blocks for inbound Internet marketing: 1) Content, 2) Contacts and 3) Tools, all of which are first surrounded by a clear and concise #4; Messaging.
Read MoreA prospect recently called into one of my client’s 1-800 number. The inside sales person answering the phone asked the proverbial, “How did you find us?” Which answer would you prefer?
1. I was returning your call
2. I found you on the internet or
3. I’ve been following you for some time, and I think I need your help.
Overall, less is more on a landing page. You objective is to get the visitor to take an action, so capturing their attention, being direct, and guiding them to the action is what it’s all about. You have about three to five seconds to do this. Here are my answers to the test questions.
Read MoreDesign is a craft. There are lots of tools for design that make it easy for anyone to create a landing page. However, creating a well-designed B2B landing page takes much more than just an easy tool. Results are measureable in forms filled, actions taken, and leads generated. This test is based on my experience, my failures and other sources. While I would prefer to use images, the test is reduced to 15 short A/B questions. While there are exceptions to every rule, please select the A or B you used on your most recent page. Be honest.
Read MoreThe purpose of the email is to gradually step a person into your nurturing cycle. Giving them everything in the email is like showing up on a first date with your family and a proposal for marriage. Email nurturing should be more like Ravel’s Boléro.
Read MoreRegardless of your gender, if you’re a B2B marketer and not considering it, you are missing a key element in messaging. While 90% of marketers may acknowledge that gender is important, I find only 10 percent of 1:1 marketing campaigns or databases have any data on gender. Here’s a simple deep dive technique to add gender to your database.
Read MoreFinding the 10 to 15% percent of the marekt that is looking for your product or service is a waste of time and effort, especially by sales people. Constructing a nurturing campaign makes more sense. A recent campaign using a nurturing approach yielded a 20% market penetration and resulted in 30% growth.
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