Customer Retension | PrairieSkyGroup

The Secret of Becoming the World’s Greatest Lover/Marketer

A key characteristic of true thought leadership is sharing; sharing ideas, technology, knowledge, and intellectual property, all without the thought of immediate gain. It contains elements of passion, generosity and education. Ultimately, like brand, it is about what others say about you. You can’t say you are a thought leader or if you do, no one will believe you. It’s like saying you are the world’s greatest lover. Though that also has something to do with sharing, recognition comes more with simmering the sauce over a long time.

Giving Thanks

Thanking customers and clients for their business is Marketing and Sales 101. But it’s rare when we do it with sincerity. One of the most successful marketing campaigns I’ve been involved with was sending personal thank-you notes to over 1400 customers. The benefits were twofold…

You Don’t Call, You Don’t Write… Was it Something I Said? The Nurturing Cycle-Part I

I help manage marketing vendors for one of my clients. Using external resources is often a way to get things done quickly without having to develop the skills internally. Some of these resources are significant with expenditures of over $100K. An interesting thing happened when I elected to postpone or suspend these services for a period of time.

Tag Archive: customer retension

The Secret of Becoming the World’s Greatest Lover/Marketer

Giving Thanks

You Don’t Call, You Don’t Write… Was it Something I Said? The Nurturing Cycle-Part I