Tag Archive: customer nurturing

The Secret of Becoming the World’s Greatest Lover/Marketer

A key characteristic of true thought leadership is sharing; sharing ideas, technology, knowledge, and intellectual property, all without the thought of immediate gain. It contains elements of passion, generosity and education. Ultimately, like brand, it is about what others say about you. You can’t say you are a thought leader or if you do, no one will believe you. It’s like saying you are the world’s greatest lover. Though that also has something to do with sharing, recognition comes more with simmering the sauce over a long time.

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Giving Thanks

Thanking customers and clients for their business is Marketing and Sales 101. But it’s rare when we do it with sincerity. One of the most successful marketing campaigns I’ve been involved with was sending personal thank-you notes to over 1400 customers. The benefits were twofold…

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The Top “3” Reasons Not To Read This Post

If you’ve looked at many marketing blogs recently, you will notice post titles that have numbers in them. While they entice us, I wonder at the subliminal message they send. The “numbers” title is focused on generating “numbers” of hits or eyeballs. Isn’t the issue really getting sustained and satisfied readers or prospects? Numbers are fine, but would you rather have 100 prospects and 1 sale, or 10 really good prospects and 5 sales?

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The Buying Cycle and Nurturing Cycle – Part II

Finding the 10 to 15% percent of the marekt that is looking for your product or service is a waste of time and effort, especially by sales people. Constructing a nurturing campaign makes more sense. A recent campaign using a nurturing approach yielded a 20% market penetration and resulted in 30% growth.

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