Tag Archive: CEOs

Brand in the B2B Market Space

Many CEOs, presidents, and owners of small and medium sized B2B businesses believe Brand is something that only large consumer businesses like Target need to think about. They have lots of other pressing investments, and Brand has the connotation of being expensive, with lots of glitz, advertising, and PR, but without a good or measurable ROI. I agree don’t agree with this assessment, and I believe there’s another way to think about Brand.

Critical Thinking and Business Decisions

Share As a CEO, President or Owner of a company, you are not paid to solve problems. Rather, you are paid to think about the consequences of problems, determine which ones are critical, and then get the appropriate resources focuses on solving them. That is management. Motivating your people and allowing them to solve the problems […]