Tag Archive: Case Study Video

What? No Way I’d Appear on Video!

Share One of the biggest challenges marketing has is to get customers and clients to tell your story on video. The customer is naturally reluctant, and sales, though they understand the benefit, is loath to ask a customer anything risky. They’d rather let someone else step forward. So how can you create a library of […]

People Don’t Read. What Are You Going To Do About It?

Sales people like to talk. The good ones listen. Marketers, on the other hand, tend to be verbal but more focused on reading and writing. They wind up working on the copy for websites, PR releases, direct mail, email, literature and whitepapers. The problem is… no one reads any more. So much of this activity is wasted. Too bad. What are you going to do about it?