MARKETING ASSESSMENT

What Your Score May Mean

1. Strong Marketing Function: Score 26-30 Points
   Congratulations. You have scored in the 90^th percentile or higher compared to other companies. You can challenge yourself by making small improvements in your performance as allowed by time and resources.

2. Good Grasp of Marketing and Direction: Score 21 to 25 Points
   Good job. You are in the upper quartile of most respondent companies. As a good performer, there is room for improvement, and you should look for selected opportunities for improvement through a more detailed assessment.

3. Average Marketing Performance: Score 16-20 Points
   You are in the middle of the pack of companies when it comes to Marketing. Your organization can examine Marketing as an opportunity for increased performance. A more detailed assessment is recommended to help outline these opportunities.

4. Lagging Performance: Score 10 to 15 Points
   You are in the lower quartile of performance and have major issues with your Marketing that need to be addressed or risk a major threat to long-term growth in your company.

5. Serious Marketing Deficiencies: Score 9 or Under Points
   You have serious deficiencies in your Marketing and should look at immediate remedial action by professionals.

Learn Why You Scored the Way You Did