Category: Personal Marketing Skills


Marketing and Lead Generation Minneapolis MinnesotaA lot of marketers and companies ask themselves if they should start blogging in order to generate leads.  It’s the new conventional wisdom.  So there are millions of business blogs.  And there are thousands of marketing blogs, some great, but most very dusty.

I started the Prairie Sky blog as an experiment.  I had some grandiose ideas, a few ulterior and selfish motives.  I wanted to see if I could create 25 posts with a small investment of time.  I wanted to test the conventional wisdom that you need a blog to generate traffic and leads.  As goals, these turned out to be important, yet not as important as I thought they would, so I keep asking myself, why I blog?

I thought my blog would be about the technical aspects of how to create leads.  I have a few posts on these subjects such as how to create a name based gender-assigning algorithm, or 30 tips for running a webinar, or how to create an automated marketing campaign or great landing page criteria.  I will expand some of these because I’m involved in the technical details of tools and trade every day.

But rather, it is the soft subjects of sales and marketing management, messaging, motivation, understanding clients and culture that I have gravitated toward.

One reason is that I see such a poor understanding of the fundamentals amongst my clients, especially at the management level, that the tools and technical discussion seems wasted.  For example, it doesn’t matter if you have a competitive keyword analyzer or generator if you haven’t thought your story through and written for humans.  It doesn’t matter if you can run an automated campaign or create a landing page if you don’t understand your prospects.  So I have leaned toward the basics.

This doesn’t answer the question of whether you should blog.  But if you are thinking of starting a blog for your company because it will make you famous, create a jillion leads, sell more product, it is just one step.

In some ways, I am surprised at reaching the 100 mark.  This is small in comparison to many, though more than most.  I’m not sure what I expected… perhaps a band and fireworks.

I’ve learned a lot.  In the end, the reason I blog is because it’s simply the right thing to do.  It allows me to connect and help other people, dialogue (internally and externally), test ideas, and serve our marketing community.  I am compelled to do it.  I recommend it.

I’m excited to see where it will lead next.  Thanks for your support.

Do Great Things!

Lee Stocking
Prairie Sky Group
Making Sales Cry With Qualified Leads
Lee.stocking@gmail.com

651-357-0110 (Cell 24×7)

Marketing and Lead Generation Minneapolis MinnesotaSo, if you don’t make New Year’s resolutions, here is a list of items from my posts during the year that might make good subjects for reflection.

1.     How can I support my sales team more?

2.     What is my real customer experience?

3.     What can I learn about my clients and customers?

4.     What core messages do I want to deliver internally and externally?

5.     What things about my business make me uncomfortable, why and what can I do about them?

6.     What three things will I spend less time doing?

7.     How can I keep my commitments?

8.     How can my team have more fun?

9.     Who will I mentor?

10.  What am I thankful for?

Thank you for your encouragement and comments throughout the year. Have a healthy and bountiful new year.

Do Great Things!

Lee Stocking
Prairie Sky Group
Making Sales Cry With Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)

New Year’s Resolutions?

Marketing and Lead Generation Minneapolis MinnesotaI’m not a big fan of New Year’s resolutions.  The way I figure it, if you don’t have the discipline to decide to do something or not during the year, then a resolution is not going to help.  Resolutions are mostly about things that weren’t important enough to begin with or we would have done them.  Indeed, most of us abandon by February, what we resolved to do on January 1.

On the other hand, I do believe in spending time reflecting on your marketing, sales or personal plans.   Every year, I take a week off to do this.   Yes, really, a whole week. I do this in a one-room cabin in the north woods.  Removed from the distractions of emails, meetings, kids, or whatever other personal demons you may possess; the pace of life changes, and the mind calms.  I read, I hike, I sleep when I want, I listen to music, and eat simple meals.  I don’t use my cell phone or talk to others.  It’s a week of silence.   If I’m lucky, I may find out something about myself.  I may find out what I thought I wanted was not what I really wanted.  Or I may find myself, asking new a new question that leads me down another path.

It works for me.  It may not for you, but it’s worth trying to find our what allows you to gain perspective.  Otherwise, you can try making New Year’s resolutions.

Do Great Things!

Lee Stocking
Prairie Sky Group
Making Sales Cry With Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)

Here’s a video book review of The Trust Edge

The Trust Edge

I recommend you put this book on your Christmas
list for any marketing or sales people you know.

Lee Stocking
Prairie Sky Group
Making Sales Cry With Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)

Marketing and Lead Generation Minneapolis St Paul AtlantaGroup dynamics in meetings and decisions are influenced by the social pressures of the group.   You’ve heard the cynical old expression that the best decision of a committee is worse than the best decision of any one individual in the meeting.

Here are some signs that you may have a problem.
• Your business project or goal is deteriorating. You have missed deadlines, costs are rising, and there is a lack of participation, or even defection of members.
• Blaming and excuse making.  You hear, “It’s not my fault… I’m dependent on someone else, and they didn’t do their job.”
• Private discussions.  Individuals looking for support for their unheard position while tacitly agreeing with the group decision.
• Ad hominem attacks.  Attacking the person rather than challenging the assumption, the stated fact, or reason .  “He can’t possibly deliver on time because… he’s too tall, never here, not old enough etc.”
• Failure to celebrate successes, and being lavish with praise.  Though marketing and sales people aren’t kid soccer players that get trophies for fifth place, we all like to hear we’ve done a good job.

The first key step in avoiding the Road to Abilene is to prepare for the meeting, discussion or decision.
• Invite the right people.  People who have knowledge and expertise as opposed to just influence.
• Make sure that data and information are available prior to the meeting.  Many meetings spin off because there is no data.  As a result, the person with the strongest opinion or power often dominates.
• Make sure that everyone knows the objective of the meeting and the results expected.
• Have a process for evaluating options and impacts.
• Allow enough time for making the decision.

The second step is to understand the difference between real agreement and mismanaged agreement.   Both have the same visible end result and may be hard to distinguish.  Understanding the signs and circumstances of false agreement can help tip you off.
• Is the “boss” or one person of power dominating the meeting?
• Do people feel free to really express their opinions?
• Are they allowed to express their ideas?
• What is their body language?
• Is the discussion respectful?
• Is the discussion ever allowed to boil over?
• Are the participants comfortable with disagreement?
• Is the leader comfortable with disagreement?
• How comfortable are the participants and the leader with risk?
• Does the group understand how the final decision will be made?  By consensus or by the leader?
It is helpful to establish a set of guidelines for discussion that allows everyone to gate keep when others are being ignored or disengaged.

My belief is that 80% of misalignment in meetings and decisions is by two factors;  1) individuals feeling like they didn’t get heard, and 2) the fear individuals have of making a mistake or sounding stupid.  It takes some guts to challenge the social power of a group.  Individuals also often mimic the quietness of a leader mistakenly believing that speaking last, or not talking, is a sign of power.

It also takes some guts for a leader to expose themselves by checking and probing individual positions and gate keeping.  Patience is a virtue here.  It may seem like the process is taking longer than it needs to, but consider the costs of mismanaged agreement; lack of buy-in, low morale, low productivity and even counter support and sabotage.

Another step is to ask if all possibilities have been investigated and whether the group is confident with the data and information.  Each individual’s perspective and knowledge is unique and they each have something to contribute.

Just because you’re on the road to Abilene doesn’t mean you can’t turn around. Unless you need to go on to get your tattoo.

Do Great Things!

Lee Stocking
Prairie Sky Group
Making Sales Cry with Qualified Leads
lee.stocking@gmail.com
651-357-0110 (Cell 24×7)