Monthly Archive: February 2012

What’s Your Value PrXpXsitiXn?

In my experience, too many sales people simply take the value proposition given by marketing and restate it to the prospect. This is the worst use of a value proposition. If you are in Marketing and you enable your sales team this way, then you are not helping.

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Web Tactics Versus Web Strategy

Share Let’s say that you are a drug store owner in a small town.  Business has been good, but the freeway has just bypassed Old Route 7, which runs through town and past your store.  In addition, the town mine has played out, and people are moving away.  What do you do? This is essentially […]

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Blog Mills. Really?

Yesterday, I had a colleague send me a link to a site that offers to write your blog for you. The price was very reasonable, an introductory offer of $68.75 per blog! He asked for my reaction.

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