Having the gene for oxytoxcin (sp?) only means it is present; it doesn’t necessarily mean it will be expressed. Also, since generally behavior is the result of a suite of genes and not a single one, just testing for oxytoxcin would be insufficient. In this case (sales), the better test would be observable behavior (i.e. one could claim that the gene(s) is/are being expressed because the observable behaviors of empathy etc. are present). A person could well be a stellar listener and have no oxytoxcin at all.

I’d invest in video-taping prospective sales people under a host of intriguing situations and see how they fly…save your $1000 for incentives! Or better still, I’d consider developing a school/program that sought people who have already demonstrated those skills and train them in sales…start scouting counseling centers.