Monthly Archive: June 2011

You Can’t Tweet a Whitepaper- Part 1 of Content Strategy and Tactics

I heard someone say, “Marketing is just publishing.” And if this is true, then the saying “Content is king,” should also be true. The question is… does your king have clothes? And is he dressed appropriately?

In thinking about content I’ve come up with four key elements and a set of questions you can ask yourself about each to see how well-dressed your king is.

The four elements are: 1) Creation, 2) Quality, 3) Focus and 4) Media. Marketing’s job is not content creation…

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Thirty Things to Do Before, During and After Your Webinar – Part III

Share Part III: After the Webinar Congratulations, you just completed a major webinar event.   You had reasonable attendance, there were no technical glitches and the audience was engaged.   You should be able to relax, but here are a few other things you may want to consider: 1. Tell your audience about upcoming webinars. Before you […]

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30 Things To Do Before, During, and After Your Webinar – Part I

Webinars or web clinics are ubiquitous. Their growth is a result of automation, the need for cost effectiveness, and our limited bandwidth. I think they also are a way for prospects to get information without having to face a sales person. As effective as they are, I’ve been an attendee at many webinars that just don’t cut it. Either there were technical issues, or the subject matter was too dull, or they had some other issue. Putting on a good webinar takes skill. Here are a few tips to help.

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Marketing Automation: The Good, The Bad and The Ugly

I am a big believer in automating. Whenever I am faced with some arduous task, I ask myself, how can I automate it so I don’t have to do this again? I hate doing stupid manual work. And I don’t like it when my clients or employees do stupid manual work either. The interesting thing is that it’s almost always easier to do what you need manually. Or does it?

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