Overall, less is more on a landing page. You objective is to get the visitor to take an action, so capturing their attention, being direct, and guiding them to the action is what it’s all about. You have about three to five seconds to do this. Here are my answers to the test questions.
Read MoreDesign is a craft. There are lots of tools for design that make it easy for anyone to create a landing page. However, creating a well-designed B2B landing page takes much more than just an easy tool. Results are measureable in forms filled, actions taken, and leads generated. This test is based on my experience, my failures and other sources. While I would prefer to use images, the test is reduced to 15 short A/B questions. While there are exceptions to every rule, please select the A or B you used on your most recent page. Be honest.
Read MoreSilver bullets. They come in all shapes and sizes: SEO, social media, inbound marketing, marketing automation, sales force automation, tagged landing pages, new editors, video streaming, sales processes, the latest financial approach, new agencies, management gurus, and the latest new hire. They all promise greater efficiency, lower costs, time savings, more leads and sales, and have a good deal of swagger.
Read MoreThe purpose of the email is to gradually step a person into your nurturing cycle. Giving them everything in the email is like showing up on a first date with your family and a proposal for marriage. Email nurturing should be more like Ravel’s Boléro.
Read MoreHere are six tips for more effective mentoring.
Read MoreI believe that a good portion of your networking and connections can be from people you don’t expect to get anything from, or who may need something you. There’s an old expression that says you can’t tell what direction a gift will come from. The number of times I’ve received something back when I didn’t expect always surprises me. So whom have you mentored lately?
Read MoreI get a lot of requests on LinkedIn and other social media for connections. What’s interesting to me is that very often these requests come with no introduction other than the standard boilerplate request. This leaves me trying to guess why the person wants to connect. Without any information I have to guess and then decide if I want to connect. So what criteria should I use for deciding?
Read MoreShare One of the biggest challenges marketing has is to get customers and clients to tell your story on video. The customer is naturally reluctant, and sales, though they understand the benefit, is loath to ask a customer anything risky. They’d rather let someone else step forward. So how can you create a library of […]
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