Don’t Charlie Sheen Your Customer Testimonial Video
Watch this to find out if you make one of these five mistakes in your customer testimonial videos.
Read MoreMonthly Archive: March 2011
People Don’t Read. What Are You Going To Do About It?
Sales people like to talk. The good ones listen. Marketers, on the other hand, tend to be verbal but more focused on reading and writing. They wind up working on the copy for websites, PR releases, direct mail, email, literature and whitepapers. The problem is… no one reads any more. So much of this activity is wasted. Too bad. What are you going to do about it?
Read MoreThe Women’s Lot Narrative and the Helpmate Role.
There is a long cultural history in the US of women taking on the role of “helpmate.” George Lakoff calls the situation women face the “Women’s Lot” narrative. For a long time women could only be nurses, not doctors. However, they could help doctors. They can help in HR but not become CEO. They can help their families or their spouse. So what characteristics does a helpmate have, whether they are male or female? They work hard to serve others, often getting little credit for them selves. Any marketing narrative and message to this prospect constituency must contain these key elements.
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