Comments on: Quid Pro Nada – An E-Marketing Currency http://prairieskygroup.com/2010/08/13/quid-pro-nada-an-e-marketing-currency/ Sat, 02 Aug 2014 20:10:57 +0000 hourly 1 https://wordpress.org/?v=4.2.38 By: You Can’t Tweet a Whitepaper- Part 1 of Content Strategy and Tactics | Prairie Sky Group http://prairieskygroup.com/2010/08/13/quid-pro-nada-an-e-marketing-currency/#comment-14 Mon, 27 Jun 2011 19:27:08 +0000 http://prairieskygroup.com/?p=133#comment-14 […] is distributed, while content is the value and message of the information being conveyed.  In Quid Pro Nada, I discussed content as the currency in the new Internet marketing world and the value of giving it […]

]]> By: Building Blocks for Internet Marketing | Prairie Sky Group http://prairieskygroup.com/2010/08/13/quid-pro-nada-an-e-marketing-currency/#comment-13 Fri, 06 May 2011 11:35:19 +0000 http://prairieskygroup.com/?p=133#comment-13 […] really is no value you can provide or conversation that you can construct with prospects.  In Quid pro Nada, I outlined the value of giving away useful information.  Development of valuable content to share […]

]]> By: Are You Fukushima-ing Your Emails? | Prairie Sky Group http://prairieskygroup.com/2010/08/13/quid-pro-nada-an-e-marketing-currency/#comment-12 Wed, 13 Apr 2011 12:42:05 +0000 http://prairieskygroup.com/?p=133#comment-12 […] I’ve often said B2B marketing needs to be more like B2C.  But the caveat is… you must respect your reader’s intelligence.  Don’t make the email about you and how great your company is.  Rather give them something they need.  Give them access to information that will make their jobs easier.  (See my post Quid Pro Nada) […]

]]> By: The Buying Cycle and Nurturing Cycle – Part II | Prairie Sky Group http://prairieskygroup.com/2010/08/13/quid-pro-nada-an-e-marketing-currency/#comment-11 Fri, 03 Sep 2010 03:27:02 +0000 http://prairieskygroup.com/?p=133#comment-11 […] engage when they decide to look.  There are a thousand subtleties to how to do this, but remember Quid pro Nada?  Something for nothing.  If you provide them with valuable information without asking for an […]

]]> By: Mike Sanislo http://prairieskygroup.com/2010/08/13/quid-pro-nada-an-e-marketing-currency/#comment-10 Wed, 18 Aug 2010 14:42:39 +0000 http://prairieskygroup.com/?p=133#comment-10 Lee,

This Blog is a great example of the Quid Pro Nada concept. Nice work.

]]> By: Chris McPartland http://prairieskygroup.com/2010/08/13/quid-pro-nada-an-e-marketing-currency/#comment-9 Fri, 13 Aug 2010 21:44:44 +0000 http://prairieskygroup.com/?p=133#comment-9 Nice work Lee. Speaks to how much culture is critical to getting to the right answers. Is this your first rodeo?

Chris

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