Share Every winter, vacationers from New York City go to Florida. Some of those vacationers visit Florida’s well-known alligator farms. When they return home to New York, a small number of them bring back cute little alligators they’ve purchased at the farms as pets. Baby alligators are small and can be kept in aquariums, feeding […]
Read MoreSharePower in most corporations is directly related to proximity to the revenue stream. Why? Because power comes from revenue. No revenue, no company. That’s why it’s unusual to find someone in R&D running a company. It doesn’t mean there aren’t exceptions. R&D is important. So are manufacturing, operations, finance and so on. Certain companies may […]
Read MoreShareWhat’s changed in the last 10 years in marketing and sales? Everything. If you’d fallen asleep in the 90’s and awoke today you might not recognize the marketing and sales landscape. And it is surprising how many sales and marketing professionals are still stuck in the 90’s. After all, you may not be wearing that […]
Read MoreShare… is a saying I recently saw on a Despair Inc T-shirt (http://www.despair.com/). If it’s true, then why create a blog on the gap between sales and marketing, especially when 95% of all blogs fail and most B2B blogs collapse after 10 posts? Why should we be concerned about how sales and marketing function together? In a […]
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