Customer Focused Messaging Case Study Short:

According to the American Marketing Association, three out of four buyers say they can’t understand how a vendor’s product can solve a problem, and 80 percent of product literature is simply thrown away.  Our Customer Focused Messaging helps organizations move from speeds and feeds to value-based communications for success with clients.

Example: A $400M storage switching company introduced a new product with a “5 Terabit Backplane.”  After success with early adopters, sales flattened.  Analysis by Prairie Sky showed a lack of understanding on the part of prospective clients as to the real benefits.  Using our Customer Focused Messaging techniques, the product became the fastest-growing in the marketplace, with $20M in first-year sales.